Technology
Technology
One thing is certain in today’s world. The rate of change will continue to accelerate with all the problems and opportunities consistent with this phenomenon. We believe that the best way to help our Clients manage their marketing assets and campaigns is to continuously research, identify and integrate best in breed software solutions, rather than develop our own proprietary system (unlike our competitors). This enables us and our Clients to stay at the leading edge of technology change by renewing our skin as often as we need to.
Oasis
We call this online management solution OASIS. It enables us on behalf of our Clients to manage the creation and storage of key marketing assets and campaigns (often referred to as MRM – Marketing Resource Management) and then their intelligent deployment across the complete communication spectrum utilising dynamic consumer data (often referred to as CXM – Customer Experience Management). This integrated modular solution suite underpins how we manage all our internal processes and how we interface with clients.
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